Advertising Tips for Detail Shops
Consistent advertising keeps you in business.
- Select a descriptive, easy-to-remember name for your business. A great name is the first step to success.
- Don't leave the public guessing. Include brief description text following the name. We selected the name "Top of the Line", followed by "Detailing Supplies."
- Design professional-looking business cards. Make them bold and colorful. Keep the text short and easy to read. Additional info should be put in a pamphlet.
- List services and pricing in a flier or pamphlet. Describe each level of service with easy-to-read, bold print. Highlight with graphics.
- Display your company name, phone number, and services. Utilize fixed or portable signs, banners, tents, the yellow pages, and vehicle doors/windows for on-site advertising.
- Dress for success. Look professional. A polo shirt, lab coat, or apron can advertise your business name.
- Set a budget just for media advertising. Keep your ads short and frequent. Local radio and cable television can be tailored for a particular audience and are usually affordable. Newspaper ads are often not productive. The yellow pages are inexpensive and used by everyone.
- Use your imagination. Use the newspaper for a grand opening photo opportunity. Join your local Chamber of Commerce. Trade detailing services for advertising spots.
- Promote your expertise. With a few years of experience, you can easily write an article or column for the newspaper. Offer your expertise to radio and TV stations. Question and answer shows are very popular.
- Always guarantee your work. This is the best advertising in the world. It develops the REPEAT CUSTOMER and the REPEAT CUSTOMER does your advertising!
Remember who is responsible for paying the bills! Customers are your #1 priority.
- Know your business. Mistakes can cost you money and your best customer. Experience develops trust and makes a lasting impression.
- Be consistent. Always get the job done on time and do it right the FIRST TIME!
- Attitude makes all the difference. All employees should be considerate, patient, honest in their opinions, and above all, always listen to the customer.
- Make your customer's visit a pleasant experience. Keep your shop, waiting area, bathrooms, equipment, and all employees immaculate. Cheerful colors, soft music, comfortable seating, and pleasing aromas can soothe an impatient or weary customer.
- Educate your customers. Explain and demonstrate the difference between high-quality service and an average detail.
- Go the extra mile. Give your customers more than they expect. Offer an occasional FREE add-on service to a good customer. Offer a FREE add-on service with a full detail.
- Encourage money-saving maintenance programs. Not only does this develop repeat customers, it maintains a high resale value on their vehicles.
- Keep in touch. A thank you card or follow-up phone call will impress just about anyone!
Expand with Demand!
- Hire competent employees. At some point you will need additional help. Don't be afraid to hire older or retired people. They are dependable and eager to work. Women have an uncanny eye for details and finishing work.
- Make sure your employees are well-trained. Re-train those with past experience.
- Protect your business with an employee document and liability insurance. At the same time, take precautions. Designate the high-speed polisher for use by competent employees only.your use only.
- Offer products and accessories for resale. Don't waste floor space. A waiting area can generate a lot of profit. Use eye-catching displays. Offer exclusive items not found in discount stores.
More services for your customers means more income for you!
Double your income! Odor Removal, Carpet Dyeing and Glass Repair are in demand and easy to learn. Interior Repair requires hands-on training, but well worth the investment. Paintless Dent Repair (PDR) requires a major investment and weeks of training. It should be set-up as a separate business.