History of Sonax
Anyone familiar with the huge market presence of Sonax GmbH & Co KG would be quite surprised at its humble beginnings. Fifty years ago, as Manfred Hoffmann and his father began manufacturing their first car polish, the prospect of success was far from a sure thing. Fortunately, creativity, a feel for market demand and the production of excellent products evolved into one of the most successful auto care manufacturers in the world.
A Brand with Long Roots
The roots of the Sonax date back to the beginning of the last century. In 1905, the founders first extracted silica from their mining operations. This extremely fine mineral produced many domestic polishes. After the war, they developed a silver polish marketed under the name ”Sona”. Shortly an "X" was added with the introduction of a new car polish and the company launched itself in the car care product sector.
A Frosty Breakthrough
Gradfually, more car care products were added to the Sonax line. Not all were a great success. Their first de-icing product was marketed in glass bottles. Unfortunately, in frosty weather the de-icing agent froze and burst the glass bottle! Changes were made, and the first de-icing agent to be offered in an aerosol can, enjoyed huge sales during the severe winter of 1962.
From a Good Idea to #1
Since establishing the brand back in the 1950’s, Sonax has moved to the "pole position" among producers of car care. Millions of motorists around the world trust the expertise of this company from Neuburg. Sonax is represented in more than 70 countries.
Constantly refining and updating development techniques, Sonax uses testing methods unique to the industry. such as a window cleaner test bed, have enabled Sonax to gain the competitive edge. Sonax works closely with automotive manufacturers in its development and marketing activities to ensure its products meet the demands of the latest paint and interior techologny.
Strong Motor Racing Ties
From the beginning, Sonax used it's motor racing sponserships to gain world wide recognition. As official supplier to Team McLaren Mercedes in Formula-1, Team Arden International in GP2, British Touring Car Championship, Australian V8 Supercars series, American Champ Car Atlantic Championship, and various international teams like Audi and Mercedes in the DTM, no other car care line is more at home on international racing circuits.
The car care product specialist has been a major supporter of motor racing for many years. Such famous names in motor racing as Ayrton Senna, Hanns-Joachim Stuck, Michael Schumacher, Heinz-Harald Frentzen and Jacques Villeneuve have all raced past the finishing line sporting the SONAX logo.
Sonax will continue it Formula I Racing sponsorship with the new Vodafone McLaren Mercedes debuting in January of 2007.
Cleaning up Attitudes and the Environment
High performance car cleaning formulas and an environmentally-friendly concept would not appear to be a compatible marriage. Sonax is prooving it can be done. Consumers are increasingly concerned about the environmental soundness of their cleaning products, so Sonax became one of the first in the industry to introduce environmentally pro-active formulas.
Strengths of a Family-Owned Company
Sonax has remained a true, family-owned company. This tradition enables quick decisions, and a motivated, committed workforce. The extended Sonax family, with their strong manufacturing history, gives us assurance that our car care demands for the future will be met with great enthusiasm.